May 15th, 2013
Michael Daks' work and an interview are included in a new book As Seen in BLITZ-Fashioning 80’s style by… read more
With a lifetime of experience of fashion, in front of and behind the curtain, I am convinced that Paris is the heart of fashion education. No other place in the world has the diversity you find here – from Haute Couture to Ready-to-Wear to marketing-driven fashion. Drawing on this tremendous range, we will teach students what they can't get anywhere else – adaptability and excellence. Couture is excellence. I created a couture house and I will bring that excellence to the school. I also want to prepare students for the reality of working in fashion – it is not just champagne and sequins, its blood and tears!
The fashion industry is changing and to succeed students will need to be adaptable. The successful designer of the future will not only be aware of what is going on in fashion but also be open to the other art & design practices; the successful designer will be an engineer & an artist.
Fashion is proportion & emotion. Inspiration is unlimited, students have to have their eyes open to everything and really open their minds to the world – not just fashion and be aware of what people want and desire, not just in terms of marketing, but from their own sensibilities. Fashion is sociology – they have to listen to a lot of stories to transmit the current of society on the runway. For their work to succeed they have to process all that information and communicate it through their work – they can't just transmit what they like, they must tell their own stories through the work.
- Donald Potard, February 2012
Read more about Donald Potard