Maurizio Serena

serena_maurizio

Professor

Educator and strategic designer. He graduated in European Business with Technology from the University of Brighton in England and worked as a project manager in Hong Kong before moving to Singapore where he acted as a brand consultant for Addison Design in South-East Asia. After a Masters in Strategic Design at Politecnico di Milano, he was appointed Brand Strategist at Pirelli RE in Milano. In 2007-2008, he worked as Senior Brand Strategist for Klingmann Architects & Brand Consultants in New York before splitting his life between Italy and Belgium as a retail design consultant. He’s been living in Paris since 2012 where he is director of the MSc in Fashion Marketing, Design and Brand Strategies at INSEEC. He is also actively engaged in educational activities with Paris College of Art, International Fashion Academy, Mod’Art and Ecole International de Marketing du Luxe in Paris as well as the Escola de Design Unisinos in Porto Alegre (Brazil), and the IED in Madrid and Sao Paulo on the subjects of innovation and strategic design.

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