Logo Usage
Three Full Color Versions
Our logo is available in three full color versions: the primary red logo, designed for use on white backgrounds; a soft black version, intended for situations where the red version lacks sufficient contrast for legibility; and a monochromatic white version, optimized for gradient or black backgrounds.
Red Version
HEX #FD462B
RGB 252/69/00
CMYK 0/73/78/0
PMS Warm Red C
This is the primary version of the logo. Use it on white backgrounds.
Soft Black Version
HEX #313131
RGB 49/49/49
CMYK 0/0/0/81
PMS Black C
To be used when the red version lacks sufficient contrast for legibility, or on photographic backgrounds.
White Version
HEX #FFFFFF
RGB 0/0/0
CMYK 0/0/0/0
The white version is perfect for gradient or black backgrounds to ensure a maximum legibility.
Background Contrast
Ensuring our logo stands out involves more than just its color and size—it also requires proper contrast with the background.
White Backgrounds
On white backgrounds, either the soft black or red logo can be used.
Light Backgrounds
On a light colored background, use only the soft black logo. The red logo should never be used on a colored background, and the white logo does not provide enough contrast.
Colorful Backgrounds
On colored backgrounds, the priority is always to ensure the logo stands out. The red logo should never be used on colored backgrounds; in this case, the white logo should be prioritized as it provides the strongest contrast.
Dark Backgrounds
On dark backgrounds, only the white logo should be used.
Modular System
Our logo was designed as a modular system in which the P symbol and typography work together as a lockup. The following variations allow us to optimize our use of the logo across various media and formats. However, the horizontal version is considered the primary version and its use should be prioritized.
Minimum Protective Space
It’s essential to always maintain a minimum protective space around the logo to maintain visual clarity and provide maximum impact. At minimum, the protective space should be equal to 1/3 the height of the “P” in the logo. The space should be equal on all sides of the logo. This applies to positioning around other print and digital elements as well as trim lines.
Incorrect Logo Usage
Consistent and coherent use of the logo is key to building brand recognition. For this reason, our logo should never be altered in any way. Here are some examples of things to avoid.
Distorting the logo’s proportions in any way and rotating or skewing the logo.
Using the white version of the logo on a light background.
Altering any of the logo’s colors.
Using the logo on a cluttered or confusing background.
Rearranging the logo’s components.
Adding effects such as drop shadows.
Changing the font used in the lockup.
Using the name of the school without the accompanying symbol.
Our Symbol
Our P symbol is considered part of the logo lockup and therefore should not be used without the full name of the school, except in the following exceptional cases:
- Exterior Signage
- Business Cards
- Social Media Profile Photos
- Pencils
