PCA Alumni Youngji Kim on Her Internship at Peugeot-Citroën

Youngji Kim, a former visiting student in Design Management from PCApartner Hongik University in Korea, shares her experience as a User Experience Intern at Peugeot-Citroën.

Why did you want to do this internship and did it live up to your expectations?

I was always interested in technology — driven industries and User Experience design. The team I worked for was “UXIN”, which stands for user experience innovation. I was able to learn about different methodologies of UX design and innovations surrounding automotive industries. I learnt much more than I anticipated I would.

Describe your responsibilities in this internship.

My tasks were mainly two different types. I designed a human-machine interface (HMI), and also helped planning methodologies for OpenLabDesign, which is a collaborative project between renowned schools and PSA.

Has this internship experience influenced your thoughts about your career and if yes how?

Yes, it has influenced my career a lot. I studied Industrial Design before I came to Paris College of Art, but worked in the fashion industry for more than 3 years. So basically, my study and work experience were totally different. Working in a field that I was always interested in but never really had a chance to work in gave me a broader perspective. Even after the end of this internship, I will try to stay in the technology-driven industry.

What activities did you enjoy the most?

I really enjoyed designing HMI. Before, I was not very sure about the definition of HMI. But the fact that ‘good’ HMIrequires not only strong observational skills but a clear understanding of the user made the task really interesting for me. Also, it’s not exactly a task, but I really liked the weekly meeting called <UXIN Cafe>, where all the colleagues share interesting articles on technology, design and innovation. Every Monday, we discussed new technology and interesting innovations done by other companies, or even new design methodologies that can be used in future projects.

What did you gain from your internship?

Before, I had a very shallow knowledge of UX design. Now I have a better understanding of it and I am able to plan UX processes by myself. Also, becoming aware of all these different innovations surrounding IT and the automotive industry broadened up my vision.

Would you recommend this internship to another student?

If the student is interested in innovation – especially linked to technology, I would definitely recommend this internship!

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