Salma Adel, an Egyptian-born photographer whose visual language connects conceptual design thinking and fashion photography, graduated with an MA in Fashion Film & Photography this academic year 2022-23.
After receiving positive feedback from the graduation defense jury on her short film Epiphany, Salma decided to enter it in several film festivals qualified by IMDb around the world, including the Athens International Monthly Art Film Festival (AIMAFF), the Paris Short Film Festival, the Sydney Short Film Festival and the San Diego International Film Awards. The short won an Honorable Mention and will be screened at the AIMAFF, and was selected as a finalist at the Paris Short Film Festival. She is waiting to hear back from the other two film festivals.
“I wanted the project to reach a broader audience, outside of college, that would also appreciate and understand my vision and the hard work that went into it. I’m driven with so much passion for each project I create; therefore, I wanted Epiphany to compete with other genres within the short film spectrum as the only fantasy short film related to fashion in the festivals I submitted the short film to.”
When asked how the Fashion Film & Photography MA program equiped her for a professional career, Adel mentioned that the lighting techniques, fashion film, and the photography studio courses were of significant help.
Epiphany is a fictional and fantasy concept that connects the meaning of the noun as an illuminating realization through fashion in the form of images and moving images.
The color red inspires the concept as well as the Japanese myth/idea of a red string connecting destined soulmates; in this case, it connects the protagonist with a red dress.
Watch the teaser of Epiphany by Salma Adel