Born in Sweden, Paris based since 1990.
Studied Design in Trends at Esmod, and while studying joined Vogue France as an assistant and took journalism classes beside.
Fashion editor, journalist and fashion director for different french and international titles as well as styling advertising, catalogue and feature film.
Vogue International, Harpers Bazaar International, Le Monde, L’Express Style, Le Figaro, Elle International, Elle France, Elle Norway, Nouvelle Observateur, Biba, Grazia International, Plaza, DV Mag, Bibel Magazine Advertisings & Catalogues: Givenchy by Riccardo Tisci WRTW, Louis Vuitton, Burberry, Rocco Barocco, New Man, Lancôme, Cacharel, Roche-Posay, L’Oreal, Garnier, Orange, SFR, BHV, BNP, Mercedes, Peugeot, Air France, La Redoute, 3 Suisses etc. After 15 years became Head of Communication In a leading European public relation company. Today founder and CEO of Style-Lab: sales rep and communication company in fashion, accessories and beauty products and also teaching Trends, Fashion Sociology, Brand Identity and The Economical environment of fashion.