MA in Fashion Film and Photography

Master of Arts
in Fashion Film & Photography

A one-year program in Photography, with a specific accent on fashion, dedicated to emerging photographers who wish to specialize in fashion. Film has become an essential part of the professional practice of photographers and this program meets the demand of teaching moving images to photographers.

The Master of Arts (MA) in Fashion Film and Photography is a one-year program in Photography with a specific focus on fashion, aimed at emerging photographers interested in specializing in fashion. Professional practice of fashion photographers today increasingly includes film, so moving image will be taught alongside still. The proposed MA meets the demands of an expanding market for fashion advertising through storytelling in photography and film, using social media and capitalizing on the ability to reach large audiences at reduced cost through online marketing. Many young fashion brands rely entirely on films distributed online, and festivals devoted to fashion films, like the one pioneered in Paris by Diane Pernet, and this phenomenon is doubtlessly growing. Students with an undergraduate background in photography and demonstrated technical skills (black & white and color photography, light, common software programs for editing) will be considered for admission.

The program combines technical knowledge and principles of photography/film research and theory. Studio classes and workshops conducted by professionals emphasize the mastery of contemporary techniques and professional practices, while theory-based and methodology courses help students develop their personal creative visions. Thanks to internships during the fashion weeks held in Paris several times a year, students will be well prepared to enter the job market and will have started to create a professional network.

Students specialize in photography/film, choosing to produce a final portfolio of either still or moving images, while at the same time continuing to broaden their knowledge and skills through supportive art & design courses and electives. Since graduates are expected to join the job market upon graduation, the focus of the program is on studio and research, rather than on scholarship and preparation for teaching.

The structure of this degree is comprised of 3 types of classes: Studio: Creativity & Inquiry (core and elective courses) Research: Investigation (core and elective courses) Professional skills (core and elective courses).

Faculty

Klaus Fruchtnis

Klaus Fruchtnis

Associate Dean for Graduate Studies & Chair of Photography
tara bogart

Tara Bogart

Professor & Lab Technician
anna bloom

Ana Bloom

Professor

MA Curriculum

Credits

One-year program

fall

Fashion Photography & Film Studio 1

Code
MFFP 0500
Description

In this year-long studio course, students capture (still and moving) images and edit them. Time is spent in the photo studio for shooting, with a focus on advanced lighting techniques. Students perfect their knowledge of lighting scenarios in a studio and also in an outdoor environment using multiple light sources while mixing studio electronic flash with outdoor light. Emphasis is placed on understanding light and on mastering the technical aspects of the lighting equipment for both photo and video. Students work on different shooting projects with models, in the studio and on location in Paris. Special projects are designed to coincide with the Paris Fashion weeks held in September and January of each year.

Digital Photo Lab I: Video

Code
MFFP 0502
Description

A hands-on step-by-step technical lab class, where editing video will take students beyond the basics to a professional workflow for digital video editing. Students will learn how to produce a professional looking video including – storyboarding, pre-production essentials, shooting scripts, camera movement (theory and practice), sound recording and editing, use of music, titles and credits. Premiere Pro will be the main software for moving images, and all essential tools and plug-ins (like Magic Bullet or After Effects) their options and use, the character of each menu or tool option critical for video editing will be covered at a practical level.

Seminar I: Portfolio Development

Code
MFFP 0501
Description

This year-long course serves as a critical and technical exploration of the language and theory of fashion photography and film. Students develop their own individual identities as professionals working with still and moving images, placing their work within conceptual and historical contexts. Independent and personalized readings and research projects accompany the work done in the studio, which in the second semester is focused on developing the final degree portfolio. The final portfolio can focus on still or moving images, or contain a combination of the two. At least one project in each medium (photography and video) is required. The outcome is an original and coherent set of images.

History Of Fashion Photography

Code
MFFP 0506
Description

In this course students will review the history of fashion photography in the 20th and 21st centuries, leading up to the development of fashion film. The Maciet archives at PCA partner institution Bibliothèque du Musée des Arts Décoratifs will be an invaluable resources for student research, along with the collections at the Maison Européenne de la Photographie [European Photography Institute], and the ASVOFF fashion film festival. The focus will be on Europe in the past two centuries because the scope needs to be limited in order to make a survey possible, and because we want to draw advantage of the resources offered in Paris.

Professional Practice Workshop Series

Description

Professionals from the Parisian art and design world will come in to introduce students to their professional practice and engage them in practical exercises preparing them for the job market. Instructors will be drawn from a broad range of fields: photographers and videographers; designer and architects; galleries, museums, auction houses and private collections; art fairs and international exhibitions; art dealers; curators; historians; journalists and iconographers; artists; magazine editors; I.P. and licensing lawyers, etc.

 

The Fashion Editorial

Code
MFFP 0507
Description

In this semester-long course students research and study the greatest fashion art directors, from Brodovich to Rankin, along with the greatest fashion photographers, from Avedon to Testino. Students will critically examine the work of French, British and US art directors and fashion photographers, and explore the pivotal role of the art director during fashion shoots. Through practical exercises they will also consider the roles and responsibilities of all the team members involved in a fashion shoot (model, stylist, make-up artist, etc.), and enhance their team working skills.

Concept Development: Storytelling

Code
MFFP 0508
Description

In this semester-long course students learn to quickly develop and research concepts to tell a story in images and words. The aim is to provide them with the tools, skills and processes that they will need to respond to a client’s brief in a professional and convincing manner. It is open as an elective to students from other departments, since the ability to come up with creative ideas, researching them and then “packaging” them in a compelling verbal and visual story is a key skill for any designer, whether it is to develop a story for a fashion editorial, an accessories line, or the concept for a new restaurant interior. The disciplinary mix of students also serves to prepare them to work within interdisciplinary teams, which is what they will be faced with in the professional world.

Electives

Description

You may select an elective from the elective options bellow.

spring

Fashion Photography & Film Studio 2

Code
MFFP 0503
Description

In this year-long studio course, students capture (still and moving) images and edit them. Time is spent in the photo studio for shooting, with a focus on advanced lighting techniques. Students perfect their knowledge of lighting scenarios in a studio and also in an outdoor environment using multiple light sources while mixing studio electronic flash with outdoor light. Emphasis is placed on understanding light and on mastering the technical aspects of the lighting equipment for both photo and video. Students work on different shooting projects with models, in the studio and on location in Paris. Special projects are designed to coincide with the Paris Fashion weeks held in September and January of each year.

Digital Photo Lab II : Photo

Code
MFFP 0505
Description

A hands-on step-by-step technical lab class where inputting images, editing, and printing will take students beyond the basics to a professional workflow for digital photography. A range of tools will be presented, including advanced film scanning, working with RAW files, masks, compositing and grayscale and color inkjet printing. Students will work with Photoshop for still images. All essential tools and plug-ins (e.g., Portraiture), their options and use, the character of each menu or tool option critical for photographic editing will be covered at a practical level. Students will master advanced color and B&W editing methods, scanning, masks, selections and layers to establish an efficient non-destructive workflow.

Seminar II : Portfolio Development

Code
MFFP 0504
Description

This year-long course serves as a critical and technical exploration of the language and theory of fashion photography and film. Students develop their own individual identities as professionals working with still and moving images, placing their work within conceptual and historical contexts. Independent and personalized readings and research projects accompany the work done in the studio, which in the second semester is focused on developing the final degree portfolio. The final portfolio can focus on still or moving images, or contain a combination of the two. At least one project in each medium (photography and video) is required. The outcome is an original and coherent set of images.

Professional Practice Workshop Series

Code
MFFP 0509
Description

Professionals from the Parisian art and design world will come in to introduce students to their professional practice and engage them in practical exercises preparing them for the job market. Instructors will be drawn from a broad range of fields: photographers and videographers; designer and architects; galleries, museums, auction houses and private collections; art fairs and international exhibitions; art dealers; curators; historians; journalists and iconographers; artists; magazine editors; I.P. and licensing lawyers, etc.

Master's Thesis

Code
MFFP 0510
Description

Students document the research they conduct on the theme of their final portfolio, as well as the research they have done on the cost and means of production of their project. One of the criteria for evaluating the thesis is the extent to which the student’s work is situated in an art-historic and cultural context, requiring students to conduct art historical research using written documentation, artefacts, and the learning resources available to them in Paris.

Electives

Description

You may select an elective from the elective options bellow.

Electives

fall

French

Description

Students take a placement test to be placed into one of three levels of French language: introductory, intermediate and advanced. Classes meet twice a week for written and oral exercises designed to strengthen vocabulary and grammar. These courses use dialogues, oral exercises, short compositions and literary texts to establish a firm foundation in the language. Students approach everyday life situations in French, while learning the fundamentals of grammar and the complexity of conversation. The intermediate and advanced courses serve as a more sophisticated introduction to French culture and lifestyle and as a means of consolidating grammar and vocabulary.

Still Life Photography

Code
FHOT 0500
Description

The main aim of this class is to provide students with the tools and techniques required to document their work in a professional manner in order to share it with prospective clients. Students in all the new M.A. programs (accessories design, fashion design, fashion photography, interior design) will need to be proficient in photographing objects and/or interiors. Photographing still life is different from portraiture or street photography, and requires mastery of lighting and mise en scène.

spring

French

Description

Students take a placement test to be placed into one of three levels of French language: introductory, intermediate and advanced. Classes meet twice a week for written and oral exercises designed to strengthen vocabulary and grammar. These courses use dialogues, oral exercises, short compositions and literary texts to establish a firm foundation in the language. Students approach everyday life situations in French, while learning the fundamentals of grammar and the complexity of conversation. The intermediate and advanced courses serve as a more sophisticated introduction to French culture and lifestyle and as a means of consolidating grammar and vocabulary.

Designer's Social & Ethical Responsibility

Code
MFMT 0508
Description

In this course, students are brought to think about the ethical implications of a designer’s choices on the life cycle of an object or built environment (materials, means and conditions of production, recycling, etc..) Each student will select an object or built environment and research its life cycle.

Intellectual Property Rights

Code
MFMT 0512
Description

The I.P. course covers issues related to copyright, patents, contracts and liabilities as they apply to art and design. Students will learn about international laws related to copyright and patents and understand how to protect their intellectual property and the best strategies to adopt in different circumstances.

Overall Credits Total
30

Frequently Asked Questions

How is this program cutting edge in contrast to other masters programs?

The cutting edge curriculum emphasizes practice-based learning and focuses on personal and professional development. The program combines technical knowledge and principles of photography & film research and theory. Studio classes and workshops conducted by active and prestigious professionals emphasize the mastery of contemporary techniques and professional practices, while theory-based and methodology courses help students develop their personal creative visions. Thanks to internships during the fashion weeks held in Paris several times a year, students will be well prepared to enter the job market and will have started to create a professional worldwide network.

What is the range of disciplines from which the students will be pooled?

We seek to have a highly diverse student group. Candidates from backgrounds including art, editorial, photography and film are all encouraged to apply.

How do you know if the program is right for you?

This one-year program is for students and emerging professionals who want to specialize in fashion and moving image. The proposed MA meets the demand of an expanding market for fashion advertising through storytelling in photography and film, using social media and capitalizing on the ability to reach large audiences for a reduced cost through online marketing. If you’re interested in new communication channels in the fashion industry and learning and working in the capital of fashion that is Paris, this is a program for you.

What are the prerequisites?

The program is open to any applicant who has successfully completed an undergraduate degree (BFA, BA, BSc, BID, BArch, etc.) with a studio component, or acquired basic technical skills (photography, video, editorial, editing software, printing, lighting, etc.) through other educational or professional experiences. Your previously acquired technical skills and creative potential will be evaluated through your portfolio.

What is the advantage of enrolling in this program in its first year?

The boldest ideas are generally implemented first. Fashion film & photography evolve and its codes constantly change over time, and waiting for the program to mature means you are missing the opportunity to get involved now. Faculty will work all the harder to mold the program to the needs of individual students in the first year. The faculty in the program are well-established fashion photographers in Paris, and have substantial teaching experience.

Are there other graduate students at PCA?

PCA launched the MA/MFA in Transdisciplinary New Media in Fall 2015, and two MA programs in Fall 2016 (MA in Fashion Film and Photography and MA in Fashion Design: Haute Couture & Haute Technology.) Five new programs will be launched in September 2017: MA in Interior Design, MA in Accessories Design, MA in Design for Social Impact, MA/MFA in Photography and Image Making and MA/MFA in Drawing. PCA also collaborates with Toulouse Business School in offering English language MSc degrees in marketing and communication specializing in the fashion and luxury industries; and with the French engineering school École de Ponts in offering English language Master’s degrees in Computational Design These programs draw student from around the world to the PCA campus.

What are the advantages of studying in Paris?

Paris, like Milan and London, is doubtlessly a fashion capital that plays a key role in the world of fashion, as suggested by the many fashion photography agencies, magazines, fashion designers brand, fashion weeks, etc. It’s a vibrant international market for fashion photographers. Furthermore, the international dimension of both the city and Paris College of Art provide a unique platform for students who would aspire to experience an internship or work abroad.

What are concrete projects students can expect to complete?

This program focuses on technical skills and cognitive needs that arise from the continuous development of the fashion industry. Students will be able to:
> Create fashion films and advertising campaigns, look books, catalogues and window displays;
> Conceive and produce fashion shoots and films (model direction, lighting techniques, editing, concept and storytelling);
> Coordinate the creation of photo editorials, both printed and online;
> Manage a team, discussing and integrating the work of other professionals such as fashion stylists, make-up artists and art directors for the creation of work charged with aesthetic content;
> Create blogs and the magazines in order to use social media and capitalizing on the ability to reach large audiences for a reduced cost through online marketing.
> Respond to professional commissions.

How do faculty facilitate the collaborative work?

Our PCA faculty, all active professionals, is best suited to impart the skills and knowledge required to prepare students to enter a rapidly changing professional world. They facilitate much the way a project manager would-by having a weekly meeting to make sure everyone is working towards a commonly defined goal. Then they break down to smaller teams/individuals to define milestones and address any difficulties.

What are the faculty’s credentials?

Their expertise lies in Fashion and Film Photography, Still Life Photography, Intellectual Property, Professional Business Practices, Film Production, Fashion Editorial, Advanced Printing Techniques, Concept and Storytelling, Art Direction and Marketing.

What are the expected outcomes in terms of employability?

Students graduating from the Master in Fashion Film and Photography will be prepared to enter the international job market with specific knowledge and skills in photography and film, but also with a greater understanding of the fashion market and its associated professions. The combination of studio work, research, and professional practice preparation will enable graduates to work as freelancers or as salaried photographers and videographers, art directors, creative directors, or editors in communications and advertising bureaus.

What types of projects and companies will alumni be prepared for?

PCA has closely established links with industry and other partners through past industry sponsorship agreements with companies such as Les Compagnons du Devoir, L’Oréal, Shiseido, Promod, Galeries Lafayette, Hermès , and more. Our career services office assists students with securing internships. New links are sought and explored, to provide fashion film and photography students with a pertinent professional network. If freelancing/entrepreneurship is not your cup of tea, alumni will be able to work in a whole slew of fields like creative direction (e.g., Vogue, Marie Claire, Dazed, The Independent, Cosmopolitan), fashion editorial (e.g., Elle, A Magazine Curated By, Harper’s Bazaar, Large, Style Magazine), and communications and advertising bureaus (e.g., Publicis Worldwide, Aquent). The MA also provides an excellent preparation for higher level research degrees, with an increasing number of graduates undertaking research in fashion and photography related subjects, in practice or theory or entering education as lecturers.

What will students have in terms of a portfolio by the end of the program? Is a portfolio even the right way to look at the end result?

Upon graduation, students are expected to have achieved demonstrable skills in fashion film and photography image capturing and editing, an understanding of applied research methodologies, and increased teamwork and management skills. They will have practiced talking about their skills and competencies with professional employers and clients. The final portfolio is an original and coherent set of images that focus on still or moving images, or contain a combination of the two. At least one project in each medium (photography and video) is required. Students will also have a list of projects, generally visible online, likely talked about in blogs and journals.