Design for Social Impact

Master of Arts in Design for Social Impact

Do you want to contribute to societal change? Do you see issues around you that you think could be improved or solved? Are you creative and entrepreneurial? Are you looking to work with like-minded people?

Paris College of Art joins forces with MakeSense in this one-year Master’s program (MA) in Design for Social Impact that equips citizen designers with the practical know-how (design thinking methods, leadership, and entrepreneurial skills) to successfully lead design projects that will bring positive societal changes. The guiding question for this program is:

How can design change the world?

Each academic year students will work with faculty and partner organizations to research and design a solution to a societal problem. In the academic year 2017-2018 students worked on issues as varied as refugee integration through sports, fashion consumption and our relationships to our garments, alternative monetary systems through Blockchain, edible and compostable food packaging solutions and Basic Universal Income.

Examples of student projects previously incubated at MakeSense include services to the homeless, products that protect from air pollution or programs that encourage physical activity in senior citizens to decrease the risk of injury and associated health costs. In the first semester students will work with a social entrepreneur in an on-going effort to apply the skills they learn, and in the second semester, they will develop their own individual project that can be submitted for funding to different competitions and agencies.

The MA in Design for Social Impact draws from the expertise of international faculty members in the fields of design for social impact and development, and the network of the MakeSense community of social entrepreneurs.

 

About MakeSense

MakeSense is an international organization bringing together 2,000 social entrepreneurs with 30,000 volunteers from over 100 cities in 70 countries. By putting together volunteers’ skills and ideas, MakeSense’s aim is to help social entrepreneurs create and develop their businesses and solve the most pressing issues faced by society in such areas as education, health, environment, food, etc. SenseCampus is the educational arm of MakeSense, offering dedicated pedagogical programs to get students to achieve the 17 sustainable development goals defined by the UN. Founded in 2012, it counts over 4,000 alumni and 20 academic partners, including the highest ranked business schools in France.

 

Faculty

IMG_6903

Sabine Chevé

Adjunct Faculty
brunel-lafargue-karen

Karen Brunel-Lafargue

Adjunct Faculty
Alessandro_Carabini

Alessandro Carabini

Adjunct Faculty
Klaus Fruchtnis

Klaus Fruchtnis

Associate Dean of Graduate Studies
ralph

Karen Ralph

Adjunct Faculty
Diane Ruengsorn

Diane Ruengsorn

Adjunct Faculty
Julie Sage

Julie Sage

Adjunct Faculty
serena_maurizio

Maurizio Serena

Adjunct Faculty
Thomas Watkins

Thomas Watkin

Adjunct Faculty
Stephanie Zeller

Stéphanie Zeller

Adjunct Faculty

MA Curriculum

Credits

One-Year Program

fall

Design Studio I

Code
MDES 0500
Description

This course will introduce students to digital design and fabrication techniques within the context of contemporary art and design. The hands-on course will assist students in nurturing the ability to efficiently translate ideas and concepts into digitally produced physical objects. Students will be given the opportunity to develop the skills necessary to maintain, calibrate and troubleshoot equipment in a fabrication lab as well as learn what it takes to keep a lab in operation. Students will be given the opportunity to create objects utilizing industrial laser cutters, 3D digital modeling, 3D digital scanning, and 3D printing. We will consider digital fabrication and its role in the localization and production of global goods and explore its impact on the commodification of the art object. At such early stages of digital fabrication, students can take on great roles in fostering the development of alternative materials, the creation of more efficient digital production as well as the abstraction and deconstruction of the many digital fabrication processes. The class will include three assignments to create projects using the three machines (laser, 3D) and the opportunity to work on a final project.

Introduction to Research & Methodology

Description

The course provides introductory-to-advanced-level research and methodology instruction, covering topics from art and design theory to the use of technology. This course focuses in depth on various research methods currently used to inform the design process. It builds on knowledge and skills acquired in the first semester to introduce students to specific research methods for designers and artists. The course will cover research in physical human factors; human cognitive factors; cultural human factors; and ethnographic fieldwork. Students will learn how to apply these methods to the design process through hands-on projects requiring a multidisciplinary approach.

In this section, students will be introduced to the basic tenets of research in order to support their reasoning with respect to the design process. Foremost, they will learn to formulate a design research problematic; engage in data gathering and analysis; differentiate between primary and secondary research sources; carry out quantitative and qualitative research.

Design Thinking

Code
MDES 0505
Description

This course will combine review and discussion of the principles of Design Thinking with practical hands-on applications. One of the applications will be a two-day challenge with SenseSchool and other academic partners for an Innovation Game. SenseSchool regularly organizes the Innovation Game to business schools as an inter-campus competition for sustainable innovation. Students are split into teams and tasked to design innovative and concrete solutions to 20 challenges faced by real social entrepreneurs. At the end solutions are pitched by the students to a panel and the best ideas are rewarded.

Social Entrepreneurship Project

Code
MDES 0502
Description

This course is supervised by PCA faculty in collaboration with MakeSense’s SenseAcademy. Students (alone or in small teams) are paired up with a social start-up in France – or remotely with a start-up in one of the SenseCampus incubators in Belgium, Mexico and Senegal. The course combines fieldwork with the start-up and guided instruction by SenseAcademy faculty. All the students in the course meet for half a day every two weeks and receive individual coaching and tutoring in-between as needed. The outcome is a written or filmed account of this semester-long service learning experience highlighting (1) the outcomes of the project, and (2) the skills and competencies gained by the student through this service learning project. One example of such a SenseAcademy project brought together 8 students to develop better suited exercise tools for senior citizens to help them maintain their mobility and physical well-being (SDG # 3) and can be watched here. Evaluation of students is done by PCA faculty.

Designer's Social and Ethical Responsibility

Code
MDES 0508
Description

In this course students are brought to think about the ethical implications of a designer’s choices on the life cycle of an object (materials, means and conditions of production, recycling, etc.). Each student will select a product or service and research its life cycle.

Personal Leadership Skills Development

Code
MDES 0507
Description

This course will be offered with faculty from SenseCampus and will be organized as a series of workshops on different topics. Typical MakeSense activities include Hold-Ups, MakeSense Rooms (MKS Rooms), and meet-ups. The leadership skills to be developed include communication skills (listening, clarity, persuasion), public speaking, team management, event organization, increased knowledge of legal matters, conflict resolution, and providing effective feedback. Hold-Ups are creativity sessions facilitated by a trained professional in which participants have to design a concrete solution to a social entrepreneur’s problem in a set amount of time. Students will develop communication skills. MKS Rooms are recorded events blending live performance and talks connecting art and social entrepreneurship. By using music and culture, the mission is to promote social business and make it accessible to everyone. Students will be involved in organizing MKS Rooms, learning team management, event organization, and public speaking. Meet-ups brings together people to focus on a topic, such as the different legal structures suited for social start-ups or constructive conflict resolution in small teams, or providing structured feedback to volunteers.

Masters Electives

Description

You may select electives from the course offerings below.

spring

Design Studio II

Code
MDES 0503
Description

The first semester of Design Studio was devoted to acquiring digital tools, the second semester is dedicated to analog tools and skills required to take a design to market. The course is divided into 3 parts:
(1) SPROUT – a design-driven innovation methodology
(2) Business tools: business models, business plans, pitching & marketing
(3) Design Fiction: A design thinking methodology to imagine and address future issues. These sessions are offered during Workshop Week as an intensive 4-day program

Social and Urban Governance

Code
MDES 0506
Description

In a globalized world of information, goods and people, cities seek tools for governance in economies characterized both by deregulation and new rules. In this context, the consequences on social fragmentation, climate change, and economic uncertainties of our urbanized world create and renew governance through new behaviors: agility, responsiveness, resilience, collaboration, civic representation. Political mobilizations, collective interests, and social concerns question this need for a revisited way of deciding and choosing what needs to be done in cities. This course covers theories and practices both in emerging countries and post industrialized economies in this new urban context : E-governance, participatory and social innovations, mobilization in decision making, urban empowerment, city co-production, development or design.

Professional Practice Workshop Series

Code
MDES
Description

Professionals from the Parisian art and design world will come in to introduce students to their professional practice and engage them in practical exercises preparing them for the job market. Instructors will be drawn from a broad range of fields: photographers and videographers; designer and architects; galleries, museums, auction houses and private collections; art fairs and international exhibitions; art dealers; curators; historians; journalists and iconographers; artists; magazine editors; I.P. and licensing lawyers, etc. This class brings together students from all the graduate programs.

Final Individual Project

Code
MDES 0511
Description

The final project can be either an individual project or a team project (with each team member receiving an individual grade), and it can be either a project that starts in the second semester or the continuation of the social entrepreneurship project started in the fall. It is our expectation, based on SenseSchool alumni, that about 1/4th of students will become social entrepreneurs, and that the final MA project will eventually lead to a social start-up. Students will meet as a group every two weeks to share ideas, submit challenges for peer review and feedback, and they will have access to PCA and SenseSchool faculty for individual tutoring and problem-solving every week throughout the semester. The project is evaluated by a jury composed of PCA faculty members.

MA Thesis

Description

Students will document the research they conduct on the theme of their final project, as well as the research they have done on the cost and means of production of their project. One of the criteria for evaluating the thesis is the extent to which the student’s work is situated in an art-historic and cultural context, requiring students to conduct research using written documentation, artefacts, and the learning resources available to them in Paris (see section devoted to libraries and other learning resources).

Masters Electives

Description

You may select electives from the course offerings below.

Elective Offerings

fall

French

Description

Students take a placement test to be placed into one of three levels of French language: introductory, intermediate and advanced. Classes meet twice a week for written and oral exercises designed to strengthen vocabulary and grammar. These courses use dialogues, oral exercises, short compositions and literary texts to establish a firm foundation in the language. Students approach everyday life situations in French while learning the fundamentals of grammar and the complexity of conversation. The intermediate and advanced courses serve as a more sophisticated introduction to French culture and lifestyle and as a means of consolidating grammar and vocabulary.

Still Life Photography

Code
FHOT 0500
Description

The main aim of this class is to provide students with the tools and techniques required to document their work in a professional manner in order to share it with prospective clients. Students in several graduate programs will need to be proficient in photographing objects and/or interiors. Photographing still life is different from portraiture or street photography, and requires mastery of lighting and mise en scène.

Concept Development: Storytelling

Code
MFFP 0508
Description

The era of mass media is over. A new era of personal and participatory media is emerging, changing the way we create and share our work. Although creative endeavors and technology have always evolved hand-in-hand, the current tech revolution is unlike anything we’ve ever seen. As we struggle to understand this new terrain, one key element is emerging: behind every idea, every initiative, every team, and every individual, there is a story.

What role does storytelling play in the creative fields today? How can practitioners from diverse backgrounds—designers, artists, coders, filmmakers, photographers, writers, artists, scientists, philosophers, educators, and others—harness the power of storytelling to enrich their collaborations and their work? And how can each of us learn to tell better stories about our own creative process?

This course explores these questions through case studies, lectures, journaling, practical work, and presentations. You should think of this class as part seminar and part lab, where you’ll work on concept design and storytelling and receive peer feedback, as well as individual coaching from me. Below you’ll find an outline of the schedule. However, in an effort to make sure this class is pertinent to you, I will design the exact content of each session as we go, focusing on the needs I see arising in class. Assignments will be practical and will help you improve your use of storytelling both in your work and when presenting yourself professionally. Be prepared for weekly assignments in class as well as outside of class. Bring your curiosity, your creativity, and your willingness to experiment and have fun.

spring

French

Description

Students take a placement test to be placed into one of three levels of French language: introductory, intermediate and advanced. Classes meet twice a week for written and oral exercises designed to strengthen vocabulary and grammar. These courses use dialogues, oral exercises, short compositions and literary texts to establish a firm foundation in the language. Students approach everyday life situations in French while learning the fundamentals of grammar and the complexity of conversation. The intermediate and advanced courses serve as a more sophisticated introduction to French culture and lifestyle and as a means of consolidating grammar and vocabulary.

Intellectual Property Rights

Code
MDES 0512
Description

The I.P. course covers issues related to copyright, patents, contracts, and liabilities as they apply to art and design. Students will learn about international laws related to copyright and patents and understand how to protect their intellectual property and the best strategies to adopt in different circumstances.

Overall Credits Total
30

Frequently Asked Questions

How do you know that this program is right for you?

  • You care for the well being of others and future generations and have an entrepreneurial spirit;
  • You want a career shift and to work on projects that make sense;
  • You have a passion for solving social and environmental challenges through design;
  • You wish to connect with like-minded people to accelerate or incubate a social design project;

How cutting edge is this program in comparison to similar programs?

  • The program is uniquely co-designed with MakeSense, a global community that connects engages citizens, passionate entrepreneurs, and forward-looking organizations to solve social issues and create positive impact;
  • The program is NASAD accredited and you will receive the highest standard of art and design education;
  • The program is practice-based: you will be working on real challenges;

What are concrete design problems or projects students can expect to complete?

  • Create edible take-out food packaging;
  • Integrate refuges through space-based social business models;
  • Find sustainable solutions to fight digital exclusion;
  • Design connected objects for the elderly to exercise;
  • Empower informal communities to better recycle e-waste;
  • Devise solutions to improve the work situations of the disabled;
  • Design educational programs to optimize learning.
  • The topics are infinite: We welcome yours!

What are the prerequisites?

  • A Bachelor’s degree or equivalent;
  • Anyone with the drive to solve real social and environmental challenges is welcome to join the program;
  • Design, Design management, and business/entrepreneurship backgrounds are always a plus;
  • An experience in social entrepreneurship, humanitarian relief and volunteering is greatly appreciated;

What can I do with a MA in Design for Social Impact?

  • Change the world! Make it a better place!
  • Get support to launch your own social enterprise;
  • Join a Corporate Social Responsibility team;
  • Prioritize working on projects that matter;

Are there other graduate students at PCA?

PCA offers several graduate programs, and all graduate students share elective courses, so there is an opportunity for interaction across disciplines both inside and outside the classroom.

Why are academic writing samples an essential element to join the program?

Writing is an essential academic skill across all our graduate programs; one of our requirements for graduation is to write a thesis that shows that students can work independently according to a scholarly method. Submission of writing samples as part of the application for admission allows us to evaluate the candidate’s research, writing, and analytical skills, as well as the capacity to undertake the development of the written thesis project.

What are some of the past thesis research topics students have chosen to explore?

A selection of past topics include:

  • A universal basic income through participatory design fiction;
  • Moral Imagination: Designing an Ethical Blockchain;
  • A space-based integration program for asylum seekers and refugees: Designing a Social Business model;
  • Plastics in takeaway, packaging, consumer behaviors, and eco-packaging possibilities.
  • The Clothing Ceremony: how enhancing our relationship to clothes can tackle fast fashion.