fbpx Digital Workshop: Korean Digital Landscape — PCA

Digital Workshop: Korean Digital Landscape


PCA, Masters in Design for Social Impact alumna, Segyo Oh has joined the Korean based firm Asiance. She and her colleagues have developed a workshop about the Korean Digital Landscape.

Technology use in Korea is growing at a rapid pace. In February of 2021, South Korea’s 5G users reached over 13 million. Korean companies use local digital platforms such as Kakao, Naver, and Coupang to build the customers’ journey, in fact, Naver is the most used search engine-portal in Korea, and with 30M users a month, and Kakaotalk is the #1 Messenger app with 43M active users per month starting in 2020.


Workshop Details

Date & Time Thursday, May 27, 2021 / 4:00-6:30 PM KST
Location Online (Zoom)
Language English
Cost 295,000 KRW per individual (excl. 10% VAT)


  • Workshop is limited to 12 participants
  • Registration is on a first-come, first-served basis

What is the Workshop About?

Together we will dive into the Korean Digital Landscape, using expertise Asiance has gained over 16 years in the field. As specialists in the local ecosystem, we helped over 350 foreign companies understand and make the right decisions for their digital marketing activities in South Korea.

In this workshop, we will provide key information and insights, and you will get a chance to collaborate and brainstorm during group challenges. These ideation activities will enhance your capability to build your customer journey in Korea. If you are interested in joining us at our next Digital Workshop: Korean Digital Landscape, please don’t hesitate to contact our team!

Seminar Objectives

  • Understand the Korean Digital Landscape
  • Learn how to create a customer journey for the Korean digital market
  • Share ideas and collaborate with other brands
  • Engage in interactive activities and challenges

For Whom

  • Anyone who wants to launch their digital business in Korea
  • Anyone who wants to grow their digital presence in Korea
  • Anyone who wants to know more about the Korean digital ecosystem

Workshop Agenda

  • Introduction Asiance’s Presentation on Korean Digital Landscape
  • Workshop Challenges Interactive and intimate activities to help you understand what it takes to build a customer journey in the Korean Digital Landscape
  • Share insights from activities
  • Q & A and looking forward