PCA, Masters in Design for Social Impact alumna, Segyo Oh has joined the Korean based firm Asiance. She and her colleagues have developed a workshop about the Korean Digital Landscape.
Technology use in Korea is growing at a rapid pace. In February of 2021, South Korea’s 5G users reached over 13 million. Korean companies use local digital platforms such as Kakao, Naver, and Coupang to build the customers’ journey, in fact, Naver is the most used search engine-portal in Korea, and with 30M users a month, and Kakaotalk is the #1 Messenger app with 43M active users per month starting in 2020.