fbpx Sfez, Alexandra — PCA

Alexandra Sfez

Alexandra Sfez


Communication & Marketing professional with more than 15 years experience.

Executive MBA in Strategic Marketing (IFG Paris & Georgetown University, Washington DC) – Undergraduate Program Fashion Business Strategy and Communication (Institut Supérieur Européen de la mode, ESMOD Group).

Working Experience
Having carried out her career in the Fashion and Lifestyle industries, she has contributed to strong retail performances of well-known fashion houses such as Furla (Italian leather goods), Swarovski (crystal faceting worldwide leader) and Boucheron (French luxury jewelry & watches). Her main skills focused on public & press relations management, media buying development, corporate and retail operations elaboration, tools creation and merchandising training.

Teaching Experience
She strongly believes that collaboration and active listening are the keys to success, and has decided to share her professional abilities in Marketing, Design and Fashion as lecturer and workshop instructor for private and public institutions (Bachelor, Master and MBA levels).