As part of a collaboration, students in the MA in Fashion Film and Photography program have the chance to create visuals for the new FW21 collection of Michino.
For this collaboration with leather goods designer and founder of Michino Paris Yasu Michino, Master in Fashion Film and Photography students received a project brief for the creation of visuals that should take into account the brand’s mood and general visual identity. Their visuals have to convey the story that Michino is a Parisian brand, without being cliché, but still being as explicit as possible about the brand being based in Paris.
Michino is about qualitative leather goods marrying innovative shapes, attention to detail, and function. They are designed for everyday life. The designs reflect the choice and lifestyle of the modern individual. Their collections are inspired by French women’s confident, sophisticated, and sensual style.
Michino is also the culmination of Yasu Michino’s time at some of the world’s biggest maisons, including Yves Saint Laurent, Givenchy, Sonia Rykiel, Nina Ricci, Delvaux, and Balenciaga. Born in Tokyo, and based in Paris since 2003, he has lived in Beijing, Hong Kong, and New York. His international experiences contribute to the brand’s philosophy: to create collections by encounters and discovery and to inspire others along the way. Michino bags unite utility and luxury, employing the finest materials and traditional leather craftsmanship.