Brand Guidelines

When working with the Paris College of Art brand, it’s important to go beyond simply placing a logo or choosing a color.

Every design and communication is an opportunity to reflect PCA’s identity, requiring thoughtful decisions about elements like color, typography, backgrounds, and spacing.

The PCA Brand Guidelines are here to help. They offer clear instructions and inspiration for using our brand elements effectively across various formats, from print to digital. On the following pages, you’ll find guidance on everything from color and typography to layout and logo usage, as well as practical tips for maintaining a cohesive and professional look.

The guidelines also include “Dos and Don’ts” to address common questions and ensure every application stays true to PCA’s visual identity.

For quick access to official assets, templates, and design tools, visit the Asset Library. If you have additional questions about how to use our brand elements correctly, please get in touch with the Admissions and Communications team.