David Luraschi on Becoming a Professional Fashion Photographer

David Luraschi, a French American fashion photographer based in Paris, was invited as a guest lecturer in the class “Concept Development and Storytelling” taught by Spencer Kehe, PCA faculty.

His work has been featured in publications such as Vogue, M le magazine du Monde, and Apartamento, as well as in books, including Neapolis (Ill-Studio, 2014) and Marseille Je t’aime (Jacquemus, 2017). With a main focus on fashion photography, Luraschi has worked for brands including Jacquemus, Nike, Hermes, Calvin Klein and more.

Structuring his lecture as an open discussion gave students the opportunity to ask him direct questions. When asked for the best advice for an upcoming photographer, Luraschi replied:

“Never give up; it takes time to find opportunities and develop one’s own voice.”

The photographer shared with the students of the MA/MFA in Fashion Film and Photography program inspiring insights from his personal journey towards a career in fashion photography. Motivated by his passion for photography, Luraschi produced videos and images for years before his professional breakthrough. While providing examples from his portfolio, Luraschi addressed technique, working process, challenges, his perspective on the art of storytelling through photos, and the balance between art and commercial work in the fashion industry.