How to Market Yourself

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Think Outside the Box by Nikita Kachanovsky

As a creative professional, building a personal brand and marketing yourself can be helpful when seeking new opportunities. A personal brand is an intentionally crafted professional profile that can be presented in many forms and is positioned to achieve a particular objective, whether that’s finding freelance clients or finding an internship.

Brands are not just for commercial products, influencers, and celebrities. Everyone can benefit from strategically communicating their skills and experiences for the job market. Today, Boss Blog will dive into some tips to help you summarize your professional experiences and market yourself online for new job opportunities.

Find your audience

One of the most important steps is finding a niche that suits your interests and career goals. Take the time to reflect on your passions, the types of job you would like to do, and how you can fit into each role. This can help you to narrow your target audience, the group of people or companies that you would like to work with in the future.

This means that the work in your portfolio should reflect the types of jobs that you would like to get in the future. If you’re seeking a job with a particular type of agency, take note of the work they produce and find your unique way to express that.

Stand Out

Now that’s you’ve selected your audience, it’s time to identify all the ways that make you different. It’s great to show a profile that reflects the work you want to find but make sure that it also reflects who you are. Highlight the special skills you’ve built that would be an asset in your desired position as well as the ones that give you an edge.

To help you find your edge, think about this question. What are some uncommon interests or talents that you have that can be applied to solve problems in the professional environment? Capitalize on your differences to show why you’re the best choice.

Tell your story

Now that you’ve identified the qualities, experiences, and interests that make you a unique candidate, put it all together. A CV or a cover letter doesn’t have to be the only way to tell your story. You can present your professional profile online, as a video, or in a medium that suits your style and that your target audience has access to.

For this part of the process, you get to be as creative as possible to tell your unique story. Don’t be afraid to contribute your thoughts and ideas in posts on professional networking platforms to illustrate who you are and gain attention.

Think about colours, visual elements, or a writing style that suits you best to share your story. Remember to also keep it consistent and communicate a clear theme that reflects who you are.

Cultivate a community

Use online networking platforms or even offline events to connect with others that work within your field or share similar goals. Being amongst experts and other professionals in the same field is a great way to get yourself out there and build your network. Through community building, you can discover additional opportunities.

Get Social

It’s not necessary to speak about your professional endeavours on all social media but on some key platforms, it can help you to solidify your brand and expertise. Try using key professional networking platforms like LinkedIn and don’t be afraid to let your voice be heard. Keep your niche and story in mind while sharing content and ideas that inspire you. This is a great way to continue building your community and gaining attention from future professional partners or employers.

Now, get out there and shine!