PCA Design Talks Series: Marianna Calagna

Marianna Calagna is the founder and Art Director of Lieve Studio, a branding, web design, and editorial design studio currently based in Italy. Marianna will explain the circumstances that brought to the creation of the Studio (in the middle of the COVID-19 pandemic), how it grew, the objectives it set from the beginning, and the projects it has carried out in the last year.

Marianna will share her brand design and identity approach and how she builds narrative visual strategies to elevate business and brands, translating their core values into a remarkable visual form. She will present some branding case-studies that have been developed at 360 degrees, from concept, through the design of applications and packaging, up to the e-commerce website and the visual language designed for marketing campaigns on social networks. The talk will be held on November 18th from 1pm—2pm.