PCA Partners with the Contemporary and Digital Art Fair (CADAF)

CADAF

The Contemporary and Digital Art Fair (CADAF) supports the expansion of digital and new media art through a dedicated program of international art fairs and cultural programming, to nurture and promote the most exciting talents in cultural innovation. The fair is hosting its inaugural virtual edition, CADAF Online, June 25-28 on an innovative virtual platform.

 

Launched in 2019, CADAF is the only art fair dedicated to digital and contemporary art. CADAF supports the expansion of digital and new media art through a dedicated program of art fairs, exhibitions and panel discussions around the world, to nurture and promote the most exciting talents in cultural innovation. The art fair provides a physical space for participants to discover and connect with the world’s most important artists, galleries, curators and collectors within the digital art market. CADAF is a product of New Art Group LLC, along with New Art Academy, which is dedicated to education on the topics of art and technology.

While the Paris edition of CADAF, originally due to take place this June at La Monnaie de Paris, has been postponed to a later date, the team is now entirely focusing on the online edition. “We are thrilled to continue our partnership with CADAF in this new project, which is not a by-product but a full-fledged art fair of its own. It also paves the way for the Paris edition that we have been working on together for the last few months and which dates will be announced later” said Jean-Baptiste Costa de Beauregard, Head of Strategic Projects at Beaux Arts & Cie.

The exhibition platform is meant to become a new standard for online art events and is being developed in collaboration with Dot.Gallery, who made a prototype of this innovative technology last summer, which was released during Berlin Art Week. Galleries and artists will exhibit their works in virtual booths inspired by the “white cube gallery space” concept. The event will be free of charge for collectors and visitors, supplied with audio and text chats and other customization features aimed at creating the virtual equivalent of the “art fair buzz”. Exhibitors will be provided with multiple tools to ensure the productive environment for networking and sales.

Finally, similarly to CADAF’s previous editions, a strong cultural programme will complement the exhibition space featuring series of talks, panel discussions and special performances. Leading to this, CADAF will host a series of virtual meetups with prominent digital art players, like The Lumen Prize, artists and more.

More information:

➔ INSTAGRAM: @CADAF_ART
➔ TWITTER: @NEWARTACADEMY
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FACEBOOK
➔ HASHTAG: #CADAFONLINE
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