Design Management

Bachelor of Arts
in Design Management

Design can be used strategically for greater good… to find solutions to the toughest problems, to innovate processes, bring organizational changes and to influence positive behaviors.
– Yasmine Abbas, Chair, Design Management

The Bachelor of Arts in Design Management program at PCA offers students with the people, problem solving, managerial, entrepreneurial and leadership skills required to become a strategic designer and/or design manager.

The unique combination of courses in design, social sciences and business, from human-centered design, digital fabrication, data visualization to marketing, and sustainable design & business for example, provides students with a thorough understanding of the agency of design.

Students learn, through a hands-on approach, to create new values for businesses. They are exposed to the professional world both in the classroom, working with a faculty comprised of professionals and academics, chosen for their expertise in their respective fields, and beyond, through fieldwork, workshops, guest speakers, company visits and corporate partnerships projects. In the third year, students in the Design Management program have to validate a one-credit internship working within an organization of their choice. For their Senior Thesis, students identify specific needs and opportunities for business innovation. Our graduates are prepared to launch a career in a wide range of businesses that incorporate design management practices or start their own enterprise. Concentrations include: Fashion, Communication, Branding and Interior Design.

Curriculum

Credits

Freshman Year

fall

Introduction To Design Management

Code
FDMT 0122
Description

This course explores what is design management and gives an overview of topics and issues central to the subject, with an emphasis on understanding the basic skills required to become a design manager/strategic designer and the kinds of careers and futures design managers and entrepreneurs may enjoy. Why should we pay attention to design and why/how can we integrate design to coherent business strategies are other issues addressed in this course.

Moving Image I

Code
FFAR 0209
Description

The video course is organized as a creative workshop, where students are encouraged to engage quickly in a personal research. A strong involvement is necessary to achieve any 4D project including in class tutorials and independent work.

The first semester will be devoted to technical familiarization with the different filming tools, recording sound and linear editing, in order to acquire spontaneity. The goal for this first term is to develop all the technical skills, and create automatisms to best serve the video practice. Students will be encouraged to use their personal filming tools (smartphones, regular consumer cameras, etc.), as basic as they could seem, to allow a common and natural usage. The collected imagery and sound will serve students all year to build their personal research and artistic proposals.

We will see how different artists create images from three constitutive elements: light, space, and time. We will learn that an image can not be simply reduced to the broadcast visual element, but includes the contextual presentation. We will discuss the importance of the distribution of light and colors in the development of this overall picture, which will introduce the space, set design and the role of the spectator. We will approach the various possible temporal modalities of the image broadcast: real time, delayed linear continuity, disruptive continuity (interactivity, random images, etc.), and their influence on the space and the spectator.

Prerequisite : Foundation Core studios

Introduction to Digital Media I

Code
FFND 0170
Description

This course aims to equip all first year students with the necessary skills and confidence to be able to use digital tools. The curriculum is project-led and structured so that students can apply their growing skill-set to realize their ideas. All projects are contextualized with examples of work by contemporary artists and designers who are working with digital media. Students are introduced to the possibilities for digital tools as part of their creative work.

Introduction to Art & Design

Code
FHCA 0103
Description

This course introduces students to themes and topics relevant to the production and reception of the art and design disciplines taught at PCA. Using art and design objects located in Parisian collections as the basis for visual, contextual and cultural analysis, students will develop ways of seeing, contextualizing and describing art and design, while tackling a common set of issues, including but not limited to: chronology, style, authorship, form, function, composition, originality, narrative, and the decorative. Students will be guided as to how to conduct research in local collections and libraries and will produce a short contextually-oriented research paper on an art or design object or an artist or designer based on first-hand access to the object, artist, designer and archives.

Critical Thinking & Writing I

Code
FLIB 1011
Description

This year-long course is designed to improve critical thinking, reading, and writing skills. Students learn to understand the inherent argument and logic of a text, to think more systematically and critically, and to write more effectively by developing skills in the structure, grammar, and mechanics of writing. Students also work toward the more focused goal of situating design and art practices within larger intellectual, historical and philosophical frameworks by exploring the indissoluble connection between ideas and the products of human culture. This is achieved by introducing students to texts representing and describing various methodologies applicable to art and design, which can then be used to critique and analyze visual and material artifacts.

French Conversation 1

Code
FLIB 1001
Description

This course is a beginner-level French conversation course open to students with no previous exposure to instruction in French. Emphasis will be placed on phonetics (Rhythm, intonation, liaisons, silent letters & some specific French sounds), as well as everyday life vocabulary and exchanges. Different themes will be covered over the semester: Life in Paris, French cinema, French and Francophone cuisine, as well as music. Students will be able to engage in short conversations and will practice describing themselves and their environment, their friends and family members, as well as their studies, hobbies, and artistic practice. Visits and meetings with French students will be organized. Students will be evaluated during 5 oral presentations. Conscientious completion of homework and class participation is emphasized; a website has been specially designed to accompany students throughout the semester (Targeted grammatical exercises, podcasts, phonetics etc.) A guided tour in French will beo organized (Musée Pompidou, Musée d’Orsay.) Class will be conducted in French.

spring

Human-Centered Design

Code
FDMT 0105
Description

This course is an introduction to human-centered design methods. Drawing on cultural and social sciences, the course gives an overview, both theoretical and practical, of the different techniques that can be deployed throughout the design process in order to ensure the fit between the design of products and services and the material and socio-cultural contexts in which these products and services are ultimately used and experienced. As such, the course aims at providing students with a theoretical framework to understand socio-cultural and material contexts as well as the practical and analytical tools to explore them.

Introduction To Digital Media II

Code
FFND 0171
Description

Students develop projects with a growing complexity, employing the computer less as a tool and more as a medium to be manipulated with greater confidence and control. The aim of the course is to create an awareness of the potential for digital techniques to solve visual and communication problems. Advanced skills are taught during the Semester that support and encourage an ambitious approach to the digital field. Students integrate digital and non-digital practice and explore mixing different softwares and media. All projects are contextualized with examples of work by contemporary artists and designers who are working with digital media. By the end of the course all students are confident to use digital tools as part of their creative work.

Artistic Migrations: Paris

Code
FLIB 1104
Description

This course introduces students to the notion of the city as palimpsest and the center of cultural and social exchanges. It will expose them to a selection of writers and artists who have travelled to and from Paris, and help them understand the role played by this city in relation to cultural and political capitals throughout the world. The city itself will be the subject of a visual and intellectual inquiry via themes that focus on Paris as a historically significant urban social, political and cultural center past and present.

Students will learn about key moments in French history, from the Romans on, via the Middle Ages and the Revolution, they will be introduced to such themes as political migrations and colonialism, and will explore the city from a variety of points of views including literary and artistic exchanges, urban history, architecture, and ecology. Active exploration of the environment is strongly encouraged and students are asked to observe and analyze phenomena of the city through site visits, the examination of texts and images, and first-hand encounters with museums, galleries, and libraries, as well as other art and design-related resources in the city.

Critical Thinking & Writing II

Code
FLIB 1012
Description

This year-long course is designed to improve critical thinking, reading, and writing skills. Students learn to understand the inherent argument and logic of a text, to think more systematically and critically, and to write more effectively by developing skills in the structure, grammar, and mechanics of writing. Students also work toward the more focused goal of situating design and art practices within larger intellectual, historical and philosophical frameworks by exploring the indissoluble connection between ideas and the products of human culture. This is achieved by introducing students to texts representing and describing various methodologies applicable to art and design, which can then be used to critique and analyze visual and material artifacts.

Moving Image II

Code
FFAR 0210
Description

The video course is organized as a creative workshop, where students are encouraged to engage quickly in a personal research. A strong involvement is necessary to achieve any 4D project including in class tutorials and independent work.

Based on the acquired technical skills from the fall semester,  this course will continue to develop filming, recording and editing tools, based on the students personal research and accumulated images.

Interactive software such as Max/ msp /jitter or Isadora will be introduced allowing temporal modifications and arrangements.

Prerequisites :  Foundation Core studios/Sophomore Video 1

Culture of Design

Code
FLIB 1162
Description

As an introduction to design in general, this seminar provides students with a contextual understanding of specific movements in design history. ‘Design’ has come to mean many different things. It has been defined as problem solving, communication of an idea, an aesthetic decision, but it is rarely discussed as a vital business concern, though design communicates to us and makes us desire things in order to sell something. The weekly sessions will incorporate topics ranging from avant-garde movements, technology and media, information theory, business and marketing practices, sociology, and psychology, set within a broad historical narrative.

French Conversation: Improver Level

Code
FLIB 1002
Description

This course is open to anyone who has some basic knowledge of French and would like to improve their listening & speaking skills. Class will meet once per week. The main objective for the course is for students to be able to communicate orally in French in everyday life situations, as well as in professional settings. Using a variety of materials (Movies, music, dialogues, radio & TV), students will learn how to tell a story, make a thorough description of their work and practice, talk about a personal experience or a project, and give their opinion. Different themes will be covered over the semester: Intermediate everyday life vocabulary, French cinema (‘A Bout de Souffle’ de J.-L. Godard & ‘Cleo de 5 à 7’ de A. Varda), French illustrators (Enki Bilal & Marjane Satrapi) and professional life in Paris. Visits in French will be organized (Musée Pompidou & Gaîté Lyrique.)

Liberal Studies Elective

Description

You may select an elective from the many liberal studies course offerings. Go to the Liberal Studies Program page for more information.

Sophomore Year

fall

Entrepreneurship

Code
FDMT 0202
Description

This course introduces students to the world of entrepreneurs by giving them access to the Parisian ecosystem of entrepreneurship and innovation. Students will meet young entrepreneurs and learn about what it takes to generate and develop a new business, understand the challenges and the common mistakes to avoid, but also the opportunities and tactics for growing a business. The course is also the occasion to analyze a variety of business models and learn how to generate a successful business model.

Project Management

Code
FDMT 0275
Description

This course addresses practical issues of project management. Emphasis is placed on understanding how to create a project plan and manage a team to meet the scope of the project, milestones and deliverables.

Finance and Accounting

Code
FDMT 0225
Description

The aim of this course is to introduce students to the principles and practices of financial statement analysis. The course therefore assumes only minimal knowledge by most students of financial accounting and finance. Primary emphasis is placed on mathematical problems and concepts relevant to financial and operational business applications, including regression, forecasting, sampling and statistical analysis. This course also lays the groundwork for more advanced study in finance and international business transactions in the fourth year.

Digital Fabrication

Code
FDMT 0236
Description

In this course, students will explore the basic principles, processes and vocabulary of digital fabrication through learning 3D, experimenting with digital manufacturing and connect with a community of makers that are frequent users of a FabLab or makerspace. The aim is to introduce students to contemporary design processes, and peer-to-peer learning.

Data Visualization

Code
FDMT 0201
Description

This course applies students’ knowledge and vocabulary of visual organization to a sophisticated understanding of information design, culminating in a user research project. This studio class will draw upon design and technological skills acquired in previous design studios. Topics covered include research methods and data gathering techniques; the importance of data ink and the concept of graphical redesign; simplification of graphical information; small multiples; and narratives of space and time.

Liberal Studies Elective

Description

You may select an elective from the many liberal studies course offerings. Go to the Liberal Studies Program page for more information.

spring

Marketing

Code
FDMT 0205
Description

This introductory course focuses on the theories and principles of standard marketing strategies and practices, so that students may begin to develop a framework for understanding marketing tactics and strategies useful for design-driven and other creative businesses. The course’s goals are to introduce students to marketing strategy and to the elements of marketing analysis (customer analysis, competitor analysis, and company analysis), as well as to familiarize them with the elements of the marketing mix (product strategy, pricing, advertising and promotion, and distribution).

Liberal Studies Elective

Description

You may select an elective from the many liberal studies course offerings. Go to the Liberal Studies Program page for more information.

Art History Electives

Description

You may select an elective from the many liberal studies course offerings. Go to the Art History Program page for more information.

Microeconomics

Code
FDMT 0241
Description

Microeconomics is an introduction to general theories and principles of microeconomics and the study of how small individual economic units such as firms, households, and consumers make decisions with respect to allocation of scarce resources and production processes. Students will learn about individual demands and consumer behaviors, demand and supply mechanisms, cost and production theory and game theory for example.

Macroeconomics

Code
FDMT 0240
Description

This course introduces general theories and principles of macroeconomics and the economy in aggregate terms. It investigates the interaction of government, business, and consumers as agents in the pursuit of growth, employment, and stability of prices, interest rates, and exchange rates. Students will learn about macroeconomics measurements, the self regulating economy and its critique and growth theory for example.

Departmental Electives

Description

You may select an elective from the many course offerings in your department or in other departments with the approval of your department chair.

Junior Year

fall

Principles Of Retailing

Code
FDMT 0304
Description

Retail involves a subtle mix of knowledge including but not limited to changing consumer behaviors and purchasing culture – e-commerce, costumer relation, retail environment – location, display, retail marketing, and branding – expressing corporate strategies and objectives, logistics and supply chain. In this course, students gain an understanding of the principles of retailing.

Sustainable Design & Business

Code
FDMT 0301
Description

This course explores the field and principles of sustainability and their impact on design and business, from cradle to cradle to the ten principles of One Planet Living for example. Students learn about life-cycle and life cycle analysis and get to understand what a sustainable business and design strategy entails.

Design for Development

Code
FDMT 0302
Description

This course explores design and design management skills in various cultural contexts. Design managers have to be culturally sensitive. This course addresses issues relevant to the developing world.

Business Ethics

Code
FDMT 0307
Description

This course will explore the responsibilities and accountability of businesses and managers with regards to ethical behavior. Why should companies behave ethically? How can managers create organizational cultures that support ethical behavior in all employees? The course will explore the nature of the ethical dilemmas managers can face and review the legal and regulatory climate in which companies must operate. This includes an overview of organizational structures, internal auditing, corporate governance, codes of ethics and internal stakeholder issues such as product quality, customer satisfaction, supply chain issues, employee wages and benefits, and local community and environmental responsibilities. How can managers embrace transparency in operations, be accountable to critics, internal and external, while balancing the needs of stakeholders from shareholders to NGOs.

Liberal Studies Elective

Description

You may select an elective from the many liberal studies course offerings. Go to the Liberal Studies Program page for more information.

spring

Experience Design Studio I

Code
FDMT 0360
Description

In this Experience Design Studio, students will answer a design experience brief by generating and developing a design concept. Students put in practice all the skills learned so far, from human-centered design, project management to sustainable design and business. Presentations, readings, lectures, field trips and visiting designers will round out the coursework.

Internship

Code
FCMD 2000
Description

Students may elect to do a design internship in their junior or senior year.

Copyright/Copyleft/Copywrong

Code
FDMT 0413
Description

This class has a special focus on Intellectual Property Law. The course will cover the whole range of intellectual property rights, including but not limited to copyright, design, trademarks and patents. There will be a basic introduction to each of the intellectual property rights (in particular requirements for protection, scope, effects and term of protection), and some specific topics will be highlighted, for example fashion, perfume and visual arts. Later in the semester, students will explore the topic of liberty of expression and creation versus IP rights.

Departmental Electives

Description

You may select an elective from the many course offerings in your department or in other departments with the approval of your department chair.

Art History Electives

Description

You may select an elective from the many liberal studies course offerings. Go to the Art History Program page for more information.

Liberal Studies Elective

Description

You may select an elective from the many liberal studies course offerings. Go to the Liberal Studies Program page for more information.

Senior Year

fall

Innovation & Organizations

Code
FDMT 0403
Description

This course provides Design Management students with the necessary vocabulary and practical know-how to “survive” as a future (strategic) designer working within or for different organizations wanting to innovate. Students will learn that (1) Organizations are often very complex and multifarious environments (2) Multiple, often opposite points of view exist within such organization and (3) In order to propose innovative solutions to everyday problems, practitioners must be able to understand and relate to these different points of views.

Senior Thesis I

Code
FCMD 0450
Description

Seniors work on a year long self-defined research and design project, culminating in a Senior Thesis Exhibition in the Spring. The senior thesis project demonstrates the student’s intellectual, technical and critical maturity through both a visual component and a written component. Senior thesis advisers – outside experts in the students’ chosen subjects – provide guidance and critical feedback.

Prerequisites: Advanced Studio – Semester 1 or equivalent are prerequisite for semester 2

International Business

Code
FDMT 0313
Description

This course is designed to study the impact of global economic models upon domestic economies. Issues explored include the impact of business on migrating populations, environmental movements, social climates, new technologies, and international trade agreements.

Prerequisites: Marketing, Economics 1 + 2, Strategic Design Management or equivalent(s)

Departmental Electives

Description

You may select an elective from the many course offerings in your department or in other departments with the approval of your department chair.

spring

Senior Thesis II

Code
FDMT 0451
Description

During the four-year of the Design Management program at PCA, students acquire the people, problem solving, managerial, entrepreneurial and leadership skills required to become a strategic designer and/or design manager. Design can be used strategically for greater good… to find solutions to the toughest problems, to innovate processes, bring organizational changes and to influence positive behaviors. The senior thesis being the culmination of such learning, students will need to demonstrate (1) Their understanding of Design Management and their particular point of view on the question of Design Management (2) Their ability to frame a research topic in Design Management, i.e. define and research a problematic, set the research method, analyze findings and offer a solution to the problem they inquired about and (3) Their creativity in finding and expressing a solution to the problem they have been investigating. The thesis production spans two semesters.

Creative Leadership & Management

Code
FDMT 0404
Description

Today management implies a rich understanding of how organizations work, individual psychology and the nature of group interaction involving individual personalities. This course addresses the management issues involved in organizational structure and culture, leadership behavior, motivation, and the processes and practices of negotiation, conflict management, and organizational change. Special consideration of these issues and practices as they are manifest in creative environments constitute a large portion of the course.

Arts and Culture Management

Code
FDMT 0415
Description

The Arts & Culture Management senior year 2-credit course gives an overview of arts and culture professions, from art dealer to auction house operator, investigates how the art market operates and what are the changes that information technology brings about in terms of curatorial practices, fundraising and collection management.

Departmental Electives

Description

You may select an elective from the many course offerings in your department or in other departments with the approval of your department chair.

Art History Electives

Description

You may select an elective from the many liberal studies course offerings. Go to the Art History Program page for more information.

Liberal Studies Elective

Description

You may select an elective from the many liberal studies course offerings. Go to the Liberal Studies Program page for more information.

Overall Credits Total
134