Charlotte Zoller, Class of '11, Interviewed by Observer on Instagram Switchability

On Monday February 8, Instagram announced on their blog that users would be able to toggle through multiple accounts with the update.

Observer online interviewed Communication Design class of ’11 Charlotte Zoller about the upgrade. Since her promotion at Pitchfork in June 2015 to Marketing and Social Media Manager, we can understand why this was exciting news for Charlotte.

“Instagram is so simple and effective, which is why people love it so much. But it’s also been such a frustrating experience. Switching between accounts puts a damper on daily activities. If you have a complicated password, which you should, there’s a lot of copying and pasting.”