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PCA Talks Presents: Véronique Vienne


On October 13th, 2020 at 6:30 pm CET, PCA Talks met with Véronique Vienne to talk about the second edition of her book ‘Citizen Designer’,
co-written with Steven Heller.

You can watch the video of the online talk below or directly on our Youtube channel, here.


  • What does it mean to be a designer in today’s corporate-driven, overbranded global consumer culture?
  • How can a designer affect social or political change?
  • Can design become more than just a service to clients?
  • At what point does a designer have to take responsibility for the client’s actions?
  • When should a designer take a stand?

Véronique Vienne, will talk about the second edition of her book Citizen Designer, co-written with Steven Heller, and attempt to answer these questions. For this new edition Véronique worked on a collection of definitions and brief case studies on topics that today’s citizen designers must consider, including new essays on social innovation, individual advocacy, group strategies, and living as an ethical designer. The authors encourage designers also to carefully research their clients; become alert about corporate, political, and social developments; and design responsible products.

Véronique Vienne was a magazine art director in the USA when she began to write to better analyze and understand the work of the graphic designers, illustrators and photographers who collaborated with her. Today she writes books and conducts workshops on design criticism as a creative tool.

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